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About

The BOMBERS

The BOMBERS are a group of riders in Bend, Oregon, running the most elite missions and moto gear available. It's a covert, loose-knit network with a tight-knit bond, and it works.

Our Mission

Our mission is to earn lifelong customers, not to sell gear. We do this by being specialized, focused, and committed to doing great work on every transaction, for every customer, on every day. If you don’t believe us, ask around on your favorite moto forum or on your favorite search engine.

Our Base

Bend is a great deployment for dual sport, enduro / XC, and ADV riding. We have endless amounts of some of the best riding in the US, which allows us to test all sorts of gear. We're talking real testing, in real riding situations, not a lap or two around the city block. We also get four full seasons, harsh ones at times. This can really show the flaws in gear design, most amusingly from brands based in Southern California.

Our Training

The BOMBERS have worked with design, development, and manufacturing of motorcycle gear for nearly 20 years, including some high-ranking time with two of the most well-known moto brands in the world. These units were great training, and taught us how moto gear is made and sold. We've been to the factories, worked on the designs, and learned all the shortcuts that gear companies take. We can tell the difference between good stuff and junk from 100 yards, and can spot a deal from a mile away.

Our Targets

We target only products that fit well, function well, and lasts in the field. Our product mix is a handpicked selection from the big brands, off-brands, emerging companies, and stuff from other sports. With so much choice out there, we don't need to push bad product for the sake of making sales. Instead, we try to be informed and selective about what we sell. We research gear in detail....study the materials, construction, fit, and overall quality before we decide to deploy them to our fellow BOMBERS. We are well informed...we focus on enduro, off road, dual sport, and adventure touring gear, because that is the type of riding we do.  To push gear we do not use and understand would be disingenuous.

Mission Success

It has never been our goal to have the biggest store with the most products.  I am not knocking that – some of my competitors are very successful and we respect them.  We also are 110% committed to success, but our definition of that goal is different.

There is something deeply, deeply satisfying about working with great product, matching them perfectly to a riders needs, and exceeding peoples expectations for customer service and integrity.  Size has no play in that equation...excellence does. Once again, our mission is to earn lifelong customers, and our goal is to be a great company.  If we can accomplish that, then we consider it as "mission success".

BP
Lead BOMBER